pinto luego existo

Save Our CEOs

Something tells me that Michael Moore‘s new movie will not be one through which President Obama can sit comfortably! He briefly but intensely criticized Hillary Clinton in Sicko even though health care was her issue, but I think his new assault on the fucking banking system is going to be a much broader critique for this administration.


Filed under: dipshit

A world without Black Swans

Nassim Nicholas Taleb lists ten principles for a Black Swan-proof world. Most points relate directly to the current economic situation in the US.

“No soncialisation of losses and privatisation of gains. Whatever may need to be bailed out should be nationalised; whatever does not need a bail-out should be free, small and risk-bearing. We have managed to combine the worst of capitalism and socialism. In France i the 1980s, the socialists took over the banks. In the US in the 2000s, the banks took over the government. This is surreal.” Nassim Nicholas Taleb

It was difficult to choose just one of Taleb’s points to excerpt; they’re all worth considering. BTW, a Black Swan is an event that is rare, has a large impact, and is deemed predictable after the fact. I might have to push Taleb’s book of the same name to the top of my reading list.

Filed under: cause this is fucked up

Got a lot to say, part one.

Yes, I am passionate about art history. The past has a lot to say about the future, and all that phylosophical shit. Was reading Milton Glaser’s essay ‘Ten Things I Have Learned‘ one night, and, with your permission, I would like to write a similar one, with how I see things now. Future me, please don’t judge me for how I used to think – and also, never eat or drink anything that has the last year’s Xmas promotional packaging. Thanks.

You can only work for people that you like.
Always thought of myself as a man who ponders about phylosophical shit and has strong principles and ethical values; it’s a contradiction, because, as an advertiser, you get to put those righteous things in a closet and throw away the key. Don’t get it? Let me explain. For instance, you’re a designer that’s a hardcore environmentalist but a mining company is offering you a million dollars to make a campaign to change the public opinion regarding poisoning the earth, rich snobs, destroying the local culture, etc. Of course you do it, because a million dollars can buy a lot of bubble gum, but your green ego has just commited suicide. You feel bad, and you wish your client suddenly went bankrupt.
Anyway, I strongly believe that in order to make good advertising, one must believe in that project, have an affectionate relationship with the idea. For that’s why you chose this profession – for it’s unpredictability, for the opportunity to be godlike, creating beautiful, astonishing things, for smacking fate on the tush, for fucking the rules.

If you have a choice, never have a job.
From the dawn of time, we are fed fear on a silver platter. What would we do if food, clothes and a roof were free? We’d be bored to death – like in Paradise. Uhm, fuck no?
The Venus Project. Imagine a life without fucking politicians, without fucking retarded policemen, without worries and stress. You could do things exclusively from your heart. What do you think about this?

Some people are toxic. Avoid them.
Aside from all authority – people that have the IQ under 40 yet still have ‘managing partner’ written on their business cards, people that think that just because they’re old – they’re better than you, people that think any discussion is to be taken personally – egocentric, people that feed on stereotypes – homophobic narrowminded assholes, conformists, pseudo-nonconformists, bad kharma caused by bad odour people. You cannot bloom with all these weeds(yes, I wish it were that kind too) next to you.

The good is the enemy of the great.
When I was very young, used to always give in to peer pressure in order to be somewhere near popular kids. I think this is worse than AIDS, SARS or pig-SARS. Every job demands you to be professional, but what does that means? Arriving at work on time, staying overtime with no overpay, being proactive all the time, shut the fuck up, don’t have opinions, do as you are told and idolize your superiors. Really? By following these things, I will receive the ‘professional‘ badge, chief boyscout?! NO! I’d rather be late for work and be the first one that scrams, talk back, throw the account manager out the fucking window, write on the walls and never flush – if it makes me come with a brilliant idea. Don’t like it? Fire me.

Less is not necessarily more.
Really? More stereotypes and trends? Pink is the new black? Exercise the eye of the heart, not the asshole of the world.

Filed under: Uncategorized

Exposed! Digitally.

Although I am a hardcore fan of tabloids, I do dig the latest issue of Digital Temple Magazine that’s on the virtual newsstand and is titled ‘Suspension’. The issue features the BITCHIN’ work of Jasper Goodall on the front cover but there is also some great photography featured inside as well. Click here if you want to see the past issues of this magazine. Overall, DT has done pretty well so far covering some interesting trends and personalities in the design world, so I would recommend a flip/click through. And there’s no need to put spit on your fingers.

Filed under: bitchin', digital, temple

Bottom 10 – Nonos for frelancieros

Ok, so the title to this post is completely off the chart and plunged into a hindu McDonald’s men’s toilet. Ok, so I made another list post. I am not to blame that I got a lot of feedback concerning big block text posts – people want lists, how to’s, diy’s and kitty pics. 

So, as the title (unclearly) states, here are, in my opinion, the top ten things to say no to, if you go by the BYOB rule presented at the end of the article.

1. Can you show me a mock-up to help us choose a designer/developer? Hm, no.

I fell for this once when I was young and naive. I made no money and wasted lots of time. Don’t do unpaid work for the chance to be paid – this wouldn’t fly in any other industry, so why the fuck design? The best case scenario (though rare) is that you get a job with a client who knows that you’ll work for free when necessary. The worst case scenario is that they don’t pay you, and still use your stuff, knowing you don’t have the legal resources to do anything about it. Most likely though, you’ll just waste time.

2. Can you give us a discount rate? No.

There are A LOT of companies out there that do not see design as a service worth more than $20 an hour. These should never be your clients. In my early design years, I used to value “getting the job” so highly, I would take on an inordinate amount of work for the pay. Let me tell you that it’s not worth it. Ever. Remember, you may be doing this company a favor, but on the flip side, you’re hurting your own future, and your family’s. Although I SUCK at math, here’s what I do:  if doubling your rate loses half your client work, then you’re still making as much in half the time. If you do excellent work, get paid for it – there will always be comparable “firms” charging triple or cvadruple of what you are.

3. Will you register and host my site? Isn’t that cute. The force is strong with thy, but no!

Sure it seems like a good idea – free recurring revenue right? Well, maybe… if you can first get them to pay, and then if you can justify making $10 a month for the endless phone support you’ll have to give at all hours of the night. You see, once the client thinks that you are responsible for their email and website functionality, you WILL get called all the time when their email shows the slightest wavering or their website 404s for any reason on their home computer. Believe it or not, I’ve even known someone who had a client call about his cell phone functionality just because my friend hosted his site. It ain’t nothing but a G thang baby! Give them a hosting company and let them sign up themselves.

4. Can you copy this site? Fuck no!

Now you may think that I answer “fuck no!” strictly from a moral standpoint, and although that is true, there are other equally important reasons. First, if they’re copying a site, they have shady ethics themselves and the chances of you getting paid on time and in the full amount are less than fucking likely. Second, doing this type of work reduces you to a kung-fu monkey, and although some of your work may be like this to pay the bills, why purposely pursue it? Third, if it’s a true copy, the only benefit you may receive is payment – you really won’t get to use it for a portfolio or example work, and furthermore, this type of client is one you do not want work from in the future. Worst case scenario: you get caught in the act. 

5. Can I pay for my e-commerce site from my website sales? No.

I hate to be the pessimist (fuck it, actually I love it), but when I am asked this, I want to tell them that they most likely won’t make any money so they might as well ask me to do it for free. Yes, I know there are exceptions, so sometimes I will ask them about their business, marketing, and revenue plans, which 99% of them don’t have. They just thought that selling t-shirts would a novel idea for the internet. I usually go into a spiel about having to support me and my family, and I can’t do it with speculative work – I then recommend Yahoo! Shopping or CafePress, and 9 times out of 10, they never get their site up anyways. No more cutting corners!

6. I have a great idea. Do you want to…? Hellyeahmno.

Not much different from #5, but could be a much larger time waster if you buy in. Again, not trying to be a jerk, but if the person adds little to the potential business outside of speaking an idea, then any work you proceed to do is mere charity (which you may be okay with). But to be honest, I’d rather be charitable with my family and friends and make them partners for free versus a stranger. Trust me, if some really has a great idea, they’ll make you partners AND pay you as well.

7. Do you have an IM account? fluffy_lover_58@no.way.com 

I might give it out if it’s to a person I can trust during an intensive project, but as a general policy, I tell clients that it’s my general policy not to. The reason here is obvious – you have a life and other clients beyond them. Many clients see you as an on-call employee, and this is bad. This is why you quit your day job.

8. Can I just pay the whole amount when it’s done? No.

I require 50% up front (unless it’s a huge job – then maybe 30%). I need that assurance that they have “bought in” on this project, and that I can plan on the income, pay bills, and eat. People who want to pay at the end are much more likely to back out after you’ve done tons of work. Happened to me, and could happen to you. 

9. Is there any way you could get this done tonight or this weekend? No (by which I mean yes if you have a billion dollars on you right now).

Once they know that you helped them out one time, they will expect it in the future. Now you might choose to get extra done at night (I do all the time), but don’t start making promises about getting things done at night or on the weekends/vacation. I know a lot of freelancers that charge night/weekend hours as well, so that might be a possible route to take as well. Because the reason you freelance is for the freedom, right? Right? Right?!?!

10) Can I be sure you won’t use this work in anything else? No.

This is a very sensitive subject because most clients misunderstand it (intellectual property is a tricky subject anyways). In my Terms and Conditions that I require all new clients to sign, I make sure they know that (1) their code has utilized code from other projects which I haven’t charged them for (2) I will probably use code from their project on other projects (3) the own the code and implementation of the project (finished website), but not the actual code pieces (login system, image uploader, etc.). I pride myself in productivity and speed, and I need to use other code all the time to accomplish this. Not to mention that I sell stock Flash which I may need old code to help build. They’re not paying you to create code that they in turn will sell, so make sure they know that it’s the implementation and not the coding that’s theirs.

So, that’s it. What else would you add to this list?

Instead of the traditional  genius ending, I’ll let you listen to a  “listen while designing” track: System of a Down – BYOB (Bring Your Own Beer, Bring Your Own Bombs, Be Your Own Boss, and so forth). Cheers.

Filed under: freelancers, nonos

Uhm… Careful what you wish for?!

Filed under: Uncategorized

I’m sorry.

But that’s EXACTLY the way it is in Romania:

Clients have no trouble paying $5,800 for an hour in a Gulfstream corporate jet or $425 for a month of parking. But God forbid they spend $3 per year on a glossy annual report. Bill Cahan

Filed under: cheap-ass

I like Mozart.

For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and the enduring I ♥ NY campaign, the full breadth of Glaser’s remarkable artistic output is revealed in this documentary portrait, Milton Glaser: To Inform and Delight. From newspapers and magazine designs, to interior spaces, logos, and brand identities, to his celebrated prints, drawings, posters and paintings, the documentary offers audiences a much richer appreciation for one of the great modern renaissance men.

Artfully directed by first time filmmaker Wendy Keys, the film glances into everyday moments of Glaser’s personal life and capture his immense warmth, humanity and the boundless depth of his intelligence and creativity.

For all my readers from the US, I also found the dates and cinemas that it will be airing on:

New York City: Cinema Village, May 22nd
San Francisco: The Roxie, June 19th
Boston: MFA, July 2nd
Chicago: Gene Siskel Film Center, June 12th
Denver: Starz Film Center, June 12th
Albuquerque: Guild Cinema, June 27th and 28th
Las Vegas: AIGA, June 18th

Here’s another bonus for my readers, a little movie about Milton Glaser. It inspires me so much about the future.

Filed under: delight, glaser, inform, milton

Trends, episode one

As you probably noticed, a lot of the posts have the “episode whatever” tags. That’s because I intend to never make newer episodes. Kinda like all the TV rejects.

Today we are going to talk (see) about the ceiling stopframe movie trend.

The first one, Oren Lavie – Her morning elegance. I am posting them in the order of their appearance.

The second one, entitled “Sorry I’m late” – www.sorry-im-late.com

And now I ask you this: why oh why, after a guy conceives a personal style, you steal it, and make it into a marketing idea? Are the marketers generally stupid, or is it just me? I will come back with another post regarding the same thing about outdoor advertising in the romanian metro-stations (with the “very original” theme – grafitti). Feed us crap. We’ll call it Nutella.

Filed under: suck, Trends


Eodem modo typi qui nunc nobis videntur parum? Feugait nulla facilisi nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming. Elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna. Decima et quinta decima clari fiant sollemnes in.

Facilisis at vero eros et accumsan et iusto! Lectorum mirum est notare quam littera gothica quam nunc putamus parum! Qui sequitur mutationem consuetudium claram anteposuerit, litterarum formas humanitatis per seacula quarta decima et quinta decima?

At vero eros et accumsan et iusto odio dignissim qui blandit praesent. Nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum typi. Et quinta decima eodem modo typi qui nunc nobis videntur parum clari fiant sollemnes in! Ut laoreet dolore magna aliquam erat volutpat ut wisi enim ad. Dolor sit amet, consectetuer adipiscing elit sed diam. Ipsum nonummy nibh euismod tincidunt minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl! Cum soluta non habent claritatem insitam est usus legentis in iis qui facit eorum claritatem.